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Last year, TV ad spending for the industry was heavier in the August-December period than in the first part of the year.
That spot has aired more than 2,000 times since its Feb.
5th debut, with an estimated ad spend of $6.1 million, i Spot said.
The video has generated more than 40,000 online views and nearly 500 social actions, including tweets, likes and shares.
As a brand, has generated nearly 200,000 digital actions, representing 13% of all digital engagement in the dating category, i Spot said.
The second-biggest TV ad spender in the business, e Harmony, has shelled out $59.4 million on commercials so far this year, i Spot said.